The Simple Loaf
Sourdough at homeFree shipping on orders over $50 · Free BakeSide app with every kit
Baker-made tools & a coach in your pocket.
The best baking tools, designed by bakers — paired with the BakeSide app that guides every loaf like a coach at your side.
4.8★ · 8,000+ reviewsVerified customers
5,000+ bakersBakeSide app
Starter analysis5/5 · rise height · bubble density
Bake schedule8:00 AM · 1:00 PM · 2:00 PM
Bake historyEvery loaf logged, scored and compared
BSFree with every kit
Meet your AI bread coach
An AI bread coach that learns your kitchen. Tap through what BakeSide actually shows you.
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What our bakers reach for
Baker favourites
The tools our community buys first — and gifts second.
Friends of Superbaking
500,000+ happy bakers
4.8★★★★★
Based on 8,000+ reviews
★★★★★
“First loaf came out bakery-good. The starter jar kit made the whole thing foolproof.”— Danielle, Verified Purchase
★★★★★
“The proofing basket set is beautiful and actually well made. Gifted two already.”— Marcus, Verified Purchase
★★★★★
“The app catching my under-proofing was a game changer. Never going back to guessing.”— Priya, Verified Purchase
★★★★★
“Third bake and I finally got an ear. The timing schedule did it, not me.”— Ben, Verified Purchase
★★★★★
“Bought it as a gift, then bought a second one for myself the same week.”— Alina, Verified Purchase
★★★★★
“Solid rattan, proper stitching. It's held up to a loaf a week for a year.”— Tom, Verified Purchase
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Real kitchens, real loaves
Watch bakers make their first loaf
Why us
Built by bakers, for the long haul
Tools that last
Pro-grade materials, not hobby-shop plastic.
A coach in your pocket
The only baking brand that hands you an AI mentor with your kit.
A community, not a checkout
5,000+ bakers in the app, sharing loaves and getting better together.
Free, forever
Beginner? Pro? Doesn't matter.
Tested recipes and guides from our kitchen — start wherever you are.
One last thing
Get 10% off your first order
We've got your back
The Superbaking Promise
Tools should outlast the loaf. If anything gets in the way of your bake, we make it right — quickly, and without the runaround.
100% Happiness Guarantee
Any problem with your kit, we fix it immediately.
Extended Warranty
Register your kit for extra coverage. We'll repair or replace whatever you need.
Email Us
Real human help
Every message is answered by our own baking team — not a bot.
One last thing